Ce.way is a cosmetic regulatory and testing services company.

The company already had a visual identity, wishing to refresh and make minor, almost imperceptible changes.

New redesigned logotype sources from the old one, in which I recognized the repetitiveness of CE was unnecessary. In addition to that, the letter w, in the word way, was customized to better suit the roundness of the symbol and the rest of the typographic part. The kerning between letters and the symbol was also corrected.